What does the future look like? – Tech Graph
Artificial intelligence (AI) and its impact on different industries has been a hot topic of discussion in recent years, and for good reason. It has constantly inspired curious minds to dig deeper and find out how it can be used to help humans in the most appropriate way. AI has already carved out its territory in several fields such as robotics, medicine, and customer services, among others. Now, it’s high time for search engine optimization (SEO) to take advantage of this wonder.
Find out in the guide below how AI will influence the future of SEO and what digital marketers can do to integrate these latest technologies to stay on top of their game.
Amplifying visual content for SEO will gain prominence
According to Sam Mallikarjunan, the head of growth, HubSpot Labs, SEO will be significantly influenced by visual content in the near future. AI has made search engines smart enough to understand how to evaluate visual content, especially in the case of videos. Not only does Google favor YouTube videos, but the emergence of AI has enabled the search engine to present the most relevant videos. This transition will change the scenario for visual content creators. The way content writers had to evolve and learn how to use target keywords, meta descriptions, and meta tags, visual artists will need to consider SEO when creating content like videos and images.
Optimize your website for mobile and voice search
If you are considering SEO for web browsing only on computers, rethink your approach. A Google study indicates that 40% of searches now take place on mobile. If marketers aren’t taking steps to reach their audience on mobile, they’re missing out on a quarter of their potential customers. Whether your brand is prepared or not, search engines have created the pressure to make sites more mobile-friendly. A positive impact of this shift to mobile is that it provides new marketing opportunities for brands.
On the other hand, the boom in mobile usage has skyrocketed the demand for voice searches. Google Now, Siri and Cortana have become our virtual assistants for all our requests. This, in essence, changes things for SEO. Rather than typing “best burger outlet in Mumbai”, an iPhone user will simply dictate Siri to “call the nearest pizza outlet for me”. So ! The call is connected.
AI-based search identifies that a user is looking for something specific and therefore waits for the user to complete the query. Now is the time to upgrade your SEO game when it comes to voice searches as well, because that’s how things are going to turn out.
Quality is the new ranking weapon
AI-powered search engines are equipped to identify and circumvent weak content with poor readability and high bounce rates. This means that SEO marketers have to go the extra mile to keep content valuable and relevant that a user would notice. So, unlike the days before when keyword density mattered more, things like content relevance, value, and context will take over as ranking factors.
Gone are the days when you could write a blog post around a keyword you chose in your keyword research. Now it’s about writing a series of blog posts revolving around a concept related to that keyword. By doing so, you’ll challenge Google’s AI, RankBrain, to understand the niche you’re in and narrow your competitor pool, so you have a better chance of ranking and driving traffic.
Focus more on niche-specific keywords
Some keywords have a broad spectrum, which means they can be easily used for different niches. Search algorithms have a limited ability to categorize content according to niche and often the user ends up getting results that are not relevant to the query. This is where the AI comes in. With a deep understanding and evaluation of the content, the search engine crawlers will not only analyze the keywords in the content, but also examine the entire draft to make ensure that the query and content match. This is going to be a major turning point.
Not so long ago, AI was just a science fiction concept that would be glossed over. Today, AI-powered tools are becoming as mainstream as SEO tools, and harnessing them together will allow us to push the marketing scenario to an infinite scope. These developing technologies will drive marketers to come up with elaborate strategies that involve different types of content, tools, and devices in the equation.