Voice AI in 2022 and beyond – 5 trends to watch
The digital revolution is underway and the coronavirus pandemic has spared innovation at all levels. Voice technology is a new buzzword in the automotive industry, insurance, telecommunications and beyond. While AI has been around for a while, chatbots enhanced with voice recognition are still new. They take customer interactions to the next level, delivering unprecedented speed and accuracy.
Why You Can’t Ignore Voice AI
Speech recognition technology doesn’t just make searching online easier. It enables companies in all industries to detect intent and sentiment, shorten problem-solving cycles, and achieve other challenging goals. Companies that ignore AI lose competitiveness.
According to Statista, the penetration of smart speakers in US households will reach 75% by 2025. Speech recognition brings undeniable benefits to users and businesses, and it is becoming a staple of modern life. Here are the top five predictions for how voice technology will evolve in 2022.
Predictive analytics as the cornerstone of progress
The biggest trends in the IT industry this year will be connected to data. Data analytics, lake consolidation and predictive analytics will be integrated into business processes globally. When predictive analytics is powered by voice technologies, businesses gain valuable data for future decisions.
For example, call centers analyze less than 3% of recorded interactions with callers. This means that 97% of the collected data remains unused because the audio format makes evaluation complicated. This voice data contains a lot of information:
Thanks to the implementation of new technologies, companies will obtain an influx of invaluable information. A robust AI-powered predictive network will guide executive-level decisions. Businesses will make more effective strategic decisions based on diverse data. The data analysis results can be used for live and automatic voice interactions.
New voice technologies and tools that produce raw, unique data will drive the adoption of predictive voice analytics. Over time, these solutions will become indispensable. Predictive analytics is a game-changer and can revolutionize almost any industry.
Single API format supporting the versatility of voice services
The term “single API” describes unified systems that combine different channels. For example, a company can have two-way conversations with customers in commerce, marketing, and support using SMS, bots, WhatsApp activity, and more.
The unified format is attractive to businesses in many industries. Its spread will lead to increased flexibility and versatility of voice technologies as a whole. Currently, the main benefits of adoption are:
Automation takes center stage
Automated tools will reduce the likelihood of error in a wide range of voice-based processes. More specifically, these will include:
Another positive consequence is the reduction of human labour. Employees will be able to concentrate on tasks of a higher order. This year, a growing number of call centers could implement a wide range of solutions, including:
These and other innovations related to voice technologies will help businesses respond more effectively to customer needs. They will be able to improve their capabilities, provide a seamless customer experience and build loyalty.
Voice search is transforming SEO
Voice technologies are becoming more sophisticated and popular with users. In 2022, more consumers will use smart speakers and automated voice search. The latter already allows them to implement voice commands, such as asking the speaker to play a specific song.
Therefore, digital marketers will need to adapt their promotional strategies to voice reality. The changing virtual landscape will require SEO optimization for new search methods. Voice SEO will become vital to attract organic traffic. The most popular devices and voice search engines today include:
Many SEO experts agree that websites should be optimized for search performed through voice assistants. Here are some of the key directions in this area.
A few years ago, critics argued that voice SEO was irrelevant because searches were turned into text anyway. It’s not true. Typed searches are more keyword-based, voice searches are more conversational.
When users speak to voice assistance instead of typing their queries, they use more words. For example, instead of “Mall near me”, they can ask: “What are some good malls in my area?”
The voice for enhanced security
Speech recognition technology allows businesses to verify and authenticate customer identities in a new and more secure way. These benefits are recognized by banks, health care providers and insurance companies. The adoption of voice biometrics will become widespread. Now the identity of any caller can be determined based on the pitch, cadence and dialect of their voice.
Voice biometrics is an effective barrier against identity theft. For example, if a suspicious person makes multiple calls asking for information about different accounts, that activity will be flagged. As soon as this happens, a report will be sent to security personnel.
By 2023, 25% of employee interactions with various applications will be via voice, according to Gartner. This will include AI-powered virtual assistants for IT help desks. They can interpret requests and handle routine tasks like resetting the password. Access to voice assistants will help employees spend more time on their critical work.
A look into the future
The adoption of voice technologies is growing and giving companies greater confidence in their data analysis capabilities. Speech and voice recognition reveals a treasure trove of information that businesses cannot ignore.
In 2022, AI and natural language processing will be at the forefront of voice implementation. They will continue to improve available technologies, making them more authentic and relevant to particular audiences.
User digital experiences will be enhanced through voice recognition and voice biometrics. These changes will propel cutting-edge solutions that enable businesses to increase efficiency, accelerate operations, and strengthen security. Personalized and natural user interactions do not require a large in-house department. Delegate communication to digital assistants like Dasha.ai, and make the most of voice automation!