The amount of data that several big tech companies tend to collect from their users has become a source of controversy over the past few years. Many users are concerned that this is the kind of thing that could end up infringing on their privacy rights, and it’s something that some big companies as well as lawmakers are starting to consider to an extent. or another.

Apple’s update that disabled targeted tracking by default, with users having to register to make such a thing possible for an app, hurt many ad-based companies like Facebook. With all of that said and now dismissed, it’s important to note that US lawmakers could try to introduce a bill that would further hamper data collection, or at the very least prevent tech companies from taking advantage of this targeted goal. . The data.

The bill is called the Surveillance Advertising Ban Act, and it is being introduced by Democratic lawmakers in both the upper and lower houses of the US government. The main purpose of this bill, if approved and made into law, is to prohibit tech companies from targeting users based on their ethnicity, gender, or any other particularly personal aspect of their data, with religion also playing a role in this regard. .

Senator Corey Booker, one of the bill’s leading proponents who helped draft it, called the current targeting practices predatory. Brands could still use things like location data as well as things users interact with online to target ads, but the use of more personal data types would be prohibited. Legal institutions would have the power to sanction companies that do not comply with this law, but it remains to be seen whether it can be passed in the Senate.

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