As a one stop shop for all marketing and advertising solutions for Micro, Small and Medium Enterprises (MSMB), SLT Digital Services (Pvt) Limited (SLT-Digital), a wholly owned subsidiary of SLT-Mobitel, the National ICT Solutions Provider, has unveiled ‘The Directory’ 2022, the updated and advanced version of its national business directory.

‘The Directory’ 2022 is the latest version of the National Business Directory and a new tool for doing business in the country. The user-friendly guide offers enhanced functionality under an updated product brand name with the primary objective of creating additional value for existing and potential customers and registered vendors. ‘TheDirectory’ also offers its business directory services through several mediums, including an online directory – rainbowpages.lk, a print book, an e-book, a mobile app and a 24-hour call center service ( SLT 1212, Mobile 444), Call Center.

“The Directory” offers more than 10,000 daily online searches, more than 6,000 business organization listings, more than 170,000 classified and unclassified verified listings, and service categories representing all economic sectors, including government institutions and places of worship.

The enhanced National Business Directory 2022 contains verified contact details for citizens looking for a truly local search mechanism, especially for industry verticals such as hardware, construction, electrical and electronics .

Listing in the Business Directory 2022 allows suppliers, especially Business to Business (B2B) and MSMB entities, to have access to search engine optimization (SEO). The directory has been optimized for global Internet search engines to ensure that featured businesses appear at the top of Google searches. Superior SEO and advertising space allows businesses to acquire more customers.

Another enriched feature for listed and registered companies is eligibility as suppliers for government sector tenders. The government treasury circular approving registered traders has already been issued, creating progressive opportunities for sellers.

Managing Director of SLT Digital Services (Pvt) Ltd, Upul Manchanayake said, “The latest business directory was printed and distributed in 2020 as the company continued to focus primarily on digital and online applications. Approximately 80% of print advertisers continued to advertise in the latest “The Directory” 2022 and its online directory.

“The continued creation of value for our stakeholders is one of our main strategic priorities. Keeping this in mind, today we offer a range of digital marketing solutions, web solutions and content development for our valued clients to amplify their brand messages. In the near future, new products and services will be introduced, including platform-based solutions,” he said.