To enable new and established businesses, innovative technology has long been the norm. In this competitive period, it has been observed that the income generation of a business is directly proportional to its technological advancement.

According to studies, the digital marketing industry is changing and evolving rapidly. According to research, search engine optimization accounts for 76% of digital marketing performance.

As a result, people all over the world put a lot of effort into acquiring the right level of search optimization for their online inventory or websites. The unpleasant fact is that it improves the competitiveness of the industry on a much larger scale.

Search engines like Google, Bing, and others are trying to rank websites using much more efficient ranking algorithms to meet the growing demand for SEO and overall competitiveness. These algorithms are now AI driven rather than manual.

Yes, you read that right. Companies like Google, Bing, Yahoo, and others spend a lot of money building and maintaining effective web crawlers. These bots use semantic engineering, information retrieval, natural language processing (NLP), data mining, text mining, predictive analytics, decision making, automation and d ‘other AI processes and concepts.

Now that there are so many AI-based crawlers out there, search engine optimization methods should be AI-based too. An AI-powered SEO strategy can not only help your online business stand out, but it will also help you achieve much higher visibility and search rankings.

Today, 80.51% of industries invest in AI. Sectors’ ROI funnel is expected to increase 87.47% with the help of AI, according to estimates. Additionally, digital marketing services have helped 68% of businesses improve their sales funnel over the past 30 years. It is estimated that 96.74% of businesses will rely on internet marketing efforts to get the best ROI over the next five years. Combining internet marketing efforts with artificial intelligence will enable fast turnaround time while maintaining 5X ROI.

ThatWare is the world’s first digital marketing company powered by AI. It aims to provide sophisticated, AI-based marketing solutions tailored to the specific demands of each client. It was created to use artificial intelligence, machine learning, and data science to reshape the digital marketing landscape. The main goal is to help a business accelerate the growth of its sales funnel. Their methods and solutions are very different from those used by the best SEO companies in the world. Their AI-based products help in the proper understanding of market pipelines as well as global industry trends. To develop and merge AI into digital marketing, ThatWare works with a full, full-time team of data scientists, AI specialists, natural processing experts (NLP) and advanced marketing experts. .

“The future of digital marketing is built on AI, and we are on a mission to become the very first company to do so,” said Tuhin Banik, founder of ThatWare, when asked. “There are clear connections and proven patents where bots and scrappers are using AI all over the world for effective results and visualization, and adding AI to the mix makes it easier. Additionally, marketing automation is a popular issue and a priority for many multinational companies and marketers around the world as it cuts down on effort and keeps things more streamlined and automated while maintaining good ROIs ( KING). As a result, AI and machine learning can be used to augment the marketing automation approach, which we are doing now. “

Disclaimer: This is a company press release. No HT journalist is involved in the creation of this content.