Everything you need to know about local and international SEO
In this age of digitalization, online marketing has become more important than ever. Every business wants to stand out in this competitive world. Like mainstream marketing, online marketing has become vital for businesses to promote their products or services. When you own a business, working through every detail with complete expertise can become impossible. The marketing of all business strategies should be creative and explanatory of your business. If you don’t have your own creative team, it can get stressful. It takes experts to create a website that will attract high traffic. If you are failing to attract customers or potential customers online, you need to revisit your marketing strategies. There are companies that can help your business stand out. The Gist People can help you build a website with improved user experience and SEO strategy to effectively market your website. Marketing can be local or international. Now you might be wondering what SEO is and why you need it. This article is your beginner’s guide to SEO, how it improves local and international marketing, and attempts to answer all of your term related questions.
SEO 101: Understanding the concept
SEO stands for Search Engine Optimization. It is a tool that helps websites rank higher in search engines like Google, Bing, etc. Before you understand SEO, you need to understand how search engines work. When you type or say a keyword or phrase in the search bar, the search engine searches for those keywords in all available web pages on the Internet and then provides the web pages that are most likely to match your query. When you own a business, you would like your website to have more visibility for users. If you don’t pay Google to get your website to top the list, you will need to design your webpage in such a way that Google itself places your webpage at the top of the list. This is where SEO comes in handy. If you don’t know how to do it on your own, there are experts like SEO Iberica who are always ready to work for you.
Why is SEO important?
SEO is a very powerful tool that can help your business grow through effective digital marketing. When you operate a search engine, it delivers organic and paid results. Paid websites are always at the top of the search engine results page (SERP), especially because they pay the search engine for their promotion. However, if you have a small business or don’t pay search engines, but still want to divert significant traffic to your website, then you need to have a good SEO strategy. For organic search results to rank higher in SERPs, SEO can play a vital role as not only quantity but quality of traffic is important as well. Your business won’t benefit from the number of visitors you get in a day, but from the fact that those visitors are interested in your product and possibly potential customers in the future. For the relevance of your website with the search words of the Internet user, it is important to establish a good SEO strategy.
How does SEO work?
Search engines like Google use robots, also known as robots and spiders, which crawl the web pages available on the Internet. These crawls crawl websites and search for the keywords the user requests, they also check internal links and then provide a results page. This results page contains all the web links that the search engine considers highly relevant to your query. All of this is done using complex algorithms. SEO changes these algorithms in such a way that crawlers see your webpage as highly relevant to the user and display it at the top of the SERP. Ranking high in search results and greater visibility can have a significant influence on your marketing strategy and outsmart your competition.
What is local SEO?
How many times have you searched for a business in your area? According to Google (2016), around 30% of mobile searches are related to location. Hubspot says about 71% of people research the location and hours of a local business if they are visiting for the first time. These facts indicate the importance and requirement of local SEO if you are planning digital marketing for your business. Local SEO increases the visibility of your websites to interested searchers. Millions of people search for businesses nearby when they need a particular product or service. By using the benefits of local SEO, you can make your business visible in local searches.
Why is local SEO necessary?
In simpler times, when people used computers to search for a business, local business sites appeared above SERP because they used the local network. Now, cell phones can search anywhere and anytime. For example, if someone searches for a particular service in their area and your business operates elsewhere, your web page may not appear in their search list. In such situations, if you are delivering to that particular area, a good local SEO strategy will ensure that the searcher finds your business on the first page of search results.
What is international SEO?
International SEO means targeting potential customers on an international level. International SEO allows you to optimize search engines so that people living in different countries, speaking different languages can view your website. This strategy uses the help of geo-tagging, hashtags, and other location signals to make your website visible to international searchers. SEO Iberica, for example, is an international SEO agency that deals with multiple languages and can help you market your business more effectively and efficiently.
Why is international SEO important?
By optimizing search engines for international visibility, you can drive more traffic to your business. This is especially important for a company that operates in more than one country, but whose offices are located.