EQI Caribbean offers directory services
Mark Foster is the owner of EQI Caribbean, which is an online directory service for the Caribbean in conjunction with digital advertising services.
Foster, who started the business three years ago, said he had produced a platform that benefited both customers looking for a service and vendors who wanted to list their service.
“A few years ago, I was looking for a quote on a particular service. I became frustrated with having to call and / or contact each service provider. I thought there had to be a more efficient way to get quotes.
“It gave me the idea to produce a platform that both benefits clients looking for a
service and providers who wanted to list their services. We wanted to change the nature of static directory listings in the Caribbean.
Too much effort is put into marketing your business or product at too high a rate. We wanted to create an environment to level the rules of the marketing game and not differentiate by your available budget. With our platform, opportunities are created for everyone, ”he said.
Foster, who is an alumnus of Alexandra School and a registered licensed insurance professional, said his business mantra is a directory with a difference.
He said his company prides itself on offering an unrivaled repertoire.
“We pride ourselves on being different by offering an unmatched directory service that allows members to list and market their products and services.
Our platform allows members to do the following: list your business, add your booking calendar, receive client quote requests, post classified ads, job events, property sales and rentals. , coupons, photos and videos.
Members control their own list from their dashboard and best of all, there are no annual contracts as our plans start from $ 40 per year, ”he said.
Foster said he knew he wanted to be an entrepreneur after a friend told him he should take his own advice. Since then, he has been able to work for companies offering growth opportunities.
“I’ve always wanted to advise friends on business opportunities and one day someone said, ‘Mark, maybe you should take your own advice’ – to work for companies where owners have seen my potential and offered growth opportunities. Brand awareness is very important and you have to be able to provide consistent quality of service, ”he said.
Foster added, “We believe we have created a comprehensive platform to meet member needs in a way that offers more flexibility, autonomy and options at a very reasonable price.
I think the industry itself has changed because of Covid-19. The use of technology has become more important in the way we do business. This has resulted in increased efficiency in some areas, but an effort to educate more is needed, ”he said. Foster said the most popular searches are doctors and insurance companies.
As with their real-time analytics, members are able to examine how often people search for their services, use their contact number, or click on their website. The company will offer special offers for the transfer from the island to the republic on November 30, 2021.
“We pride ourselves on our excellent customer service and our innovation. We treat our customers like prospects and our prospects like customers.
EQI Caribbean will continue to develop technologies to provide directory and marketing solutions to the MSME sector.
Strike a balance between affordability and available functionality, while ensuring that opportunities are available for an online presence that can lead to the development of commerce for businesses, ”he said.
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