Didomi raises $ 40 million to help you manage customer consent – TechCrunch
French startup Didomi possesses raised a $ 40 million Series B round of funding led by Elephant and Breega. The company manages consent flows for web publishers and application developers. Didomi is already doing well in Europe with billions of consent interactions per month – he plans to expand into the US with today’s funding cycle.
“Jawad, Raphaël and I co-founded Didomi to make privacy easier for everyone and an obvious choice for businesses. This fundraising is a major step in our journey to carry out this mission, ”said co-founder and CEO Romain Gauthier in a press release.
“We look forward to helping brands and publishers make customer journeys more transparent and reliable through a pleasant experience of managing consents and preferences,” he added.
In recent years, many regulators have implemented new privacy-focused frameworks. You could think of GDPR in Europe for example.
And if you live in a country affected by these changes, now you know you’ll get a consent pop-up or banner every time you visit a new website or open an app for the first time.
I wouldn’t say these popups are “lovely” because the best consent popup is the one that doesn’t exist because the site you’re visiting doesn’t collect and share personal data. But this is not always possible and there are various reasons why you may need to collect data including on this current techcrunch dot com site.
In this case, a product like Didomi can be very useful. It’s extremely important to take these consent flows seriously, as you don’t want to mess up the implementation and get fined. Didomi is a developer-focused consent platform that works on many different devices. You can set up your consent flow for a desktop website, mobile website, mobile app, or connected TV.
Having a unified solution also means you don’t have to ask for permission over and over again. Didomi can store and sync preferences across all devices. Everything is auditable in case the regulators want to see how you collect consent.
With today’s round table, the company wants to make its product even more developer friendly with open APIs and open source SDKs. This does not mean that Didomi is for everyone, as the company is particularly focused on premium customers. Customers include Rakuten, Orange, Giphy, and Weight Watchers International.
The company will also hire more people with local marketing and sales teams for different markets. Didomi plans to open offices in Germany, Spain and the United States
At the same time, the landscape is changing rapidly. Web browsers are gradually blocking third-party trackers, and Apple now even asks you if an app can track you at the operating system level. It will be interesting to see how Didomi evolves with user expectations.