Complete guide to SEO basics for construction companies
Do you know how to increase traffic to your website? Learn how to rank higher in search engine results and get more traffic. This guide will teach you everything you need to know about SEO. Get the basics of SEO for construction companies!
Search Engine Optimization or SEO is a term that engineering companies need to know if you’ve ever spent time researching something on Google. SEO basically refers to the process that organically improves the visibility of an engineering website on a search engine results page.
This means that if you run a construction company in Atlanta, and if you do everything correctly according to SEO rules, every time someone searches for a construction company in or around Atlanta, your company name and its website should be supported in the first page of search results.
In today’s digital age, search engines give construction companies immense visibility, with nearly 47% of all traffic coming to websites through search engines. This should explain the importance of investing in SEO efforts for most engineering companies.
For engineers who work in a construction company and are unfamiliar with the basics of SEO, this article will serve as a guide to the basics of search engines and optimization.
How does Google rank construction company web pages?
Google’s algorithm is complex in terms of its internal workings. However, there are some basics associated with its ranking criteria that are standard and can be considered by beginners. Google uses search engine crawlers, which are basically AI-powered software that crawls the internet looking for relevant, high-quality content. They are called crawlers because they “crawl” or read your web pages to assess their legitimacy and domain authority. This content is then ranked based on certain keywords that users can search for.
Crawlers determine the quality of a web page based on the number of high authority and reputable websites that link to a certain page. For example, if reputable websites such as Forbes.com and CNN.com link to a certain webpage, the high authority of these two websites is likely to “reflect” on the webpage in question, and the crawler will rank it. as high. – authority too.
Other factors that go into Google to determine your website’s ranking are its loading speed, mobile-friendliness, and how people interact with it. Poor loading speed and a distorted website on mobile are likely to give you a bad Google score, and the opposite is likely to help you score high. Likewise, if people interact with your website after landing on it and spend some time exploring it, Google is likely to rank you higher. However, if people just close the tab after a few seconds and “bounce”, your ranking will be negatively affected.
Another factor that helps determine your ranking is the quality and uniqueness of the content on your web pages. Unique content is likely to help your score high, while duplicate and poorly constructed content is likely to give you a lower ranking.
While the above ranking criteria are true, it should be noted that Google continues to update its algorithm almost dailyand there are always new additions and updates.
How to do SEO for construction company marketers?
While SEO is an ongoing process that businesses and websites must engage in almost all of their efforts, for the sake of simplicity we can divide SEO efforts into three categories which are keyword research, link building and technical referencing.
1. Keyword Research
Keyword research is one of the basics of SEO for construction companies. It is research devoted to finding out what your target audience and potential customers are looking for online, and then including those keywords in your website content in a naturally appropriate way. The very first step in keyword research is to research words that are relevant to your business.
For example, for a manufacturer of heavy construction equipment, the keywords that relate to them would be “construction equipment”, “skid steer loader”, “bulldozer”, “tractor”, “forklift”, “man lift “, etc. The next step is to put these keywords into a keyword research tool to further refine them and understand exactly what your target audience is looking for.
You can also take a shortcut and just look at the keywords your competitors are using and then include them in your on-page SEO efforts.
2. Link Building
Link Building is one of the basics of SEO for construction companies. It refers to all the activities and actions that marketers undertake to increase the number of quality inbound links to a webpage. The ultimate goal here is to improve the ranking of a web page on search engines.
The number one aspect of your link building efforts would be to request backlinks from other reputable websites. Before doing so, it would be good to find out about the different types of backlinks in SEO such as natural, outreach and self-created backlinks.
The next step in your link building efforts would be to build relationships and familiarize yourself with construction industry blogs, forums and social groups such as GineersNow. Once you start contributing something of value to these resources, the number of inbound links to your websites is likely to increase dramatically, as will your search engine rankings.
Another step you would take would be to list your website in relevant and reputable website directories. More so, you should check out niche directories to secure yourself a spot. Another good idea is to find out what backlinks your competitor’s website offers to similarly gain a foothold.
Our research shows that backlinks for engineering websites increase sales and customers.
3. Technical SEO
Technical SEO is one of the basics of SEO for construction companies. It refers to optimizing your website for a high user experience and to help search engine crawlers crawl your website better. The very first step you should take here is to optimize your website for loading speed – the better the loading speed, the higher your ranking is likely to be. This can be done by minimizing the number of HTTP requests, switching to a faster host, and compressing web pages.
You should also make an effort to make your website mobile-friendly, as responsive websites rank higher than non-responsive ones. No matter what device your customers are using – be it a laptop, PC, mobile phone, tablet or smartphone – your website should be displayed in an eligible and standard way.
SEO has become a crucial part of how we run businesses. The above information is important for all business owners and anyone running a website because search engine rankings help websites gain targeted traffic and visibility, which is essential to achieve Sales.