Apple Promotes “Privacy”, While Giving Developers Access to Data Collection From One Billion iPhone Users
Apple has been promoting “privacy” for its users, but a report shows the company actually gives developers access to collect data. With this, data can be collected from the billion iPhone users.
According to ComputerWorld’s story, Apple has had a pretty complicated relationship when it comes to privacy. The company emphasized that protecting the privacy of its users is its differentiator with Google.
Apple has allowed app developers to collect data
According to the Financial Times, the company has allowed app developers to collect data from its huge billion iPhone users in order to use it for targeted advertising.
In the ad, his iPhone then asked the man to “Ask app not to follow,” then he clicked, and the “group of strangers” suddenly disappeared. The message behind the announcement was pretty clear when it came to data tracking and privacy.
Apple’s message to its potential customers suggests that if they choose an iPhone, then they choose privacy. A few months later, some companies like Snap and Facebook were allowed to continue to share certain user-level signals from iPhones.
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Snap and Facebook allowed to share signals with conditions
Snap and Facebook were allowed to share the signals as long as the data remained anonymized and aggregated instead of being directly linked to specific user profiles. The post discusses the line “it’s not private if it’s anonymized / aggregated”, which they explained in more detail.
According to the Financial Times, it is essential to examine anonymization or aggregation in theory. To add, if it works perfectly what they note doesn’t, which is the main point, there won’t be any users who will be able to see ads that reflect a specific purchase they made or even a piece of content that they just watched, listened to, or even watched.
While data tracking helps improve search and navigation results, many users were shocked that consumers did not want their data collected.
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Written by Urian B.
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