Communication with customers is key to converting sales and growing your business. And there are many ways to improve your communication strategies with customers and prospects. Learn how to get the most out of your marketing with these tips from members of the online small business community.

---

---

Find the best magnets for your marketing

Effective marketing requires finding relevant prospects who can turn into repeat customers. Lead magnets help attract these potential customers. So what are the best magnets for small business marketing? Ivana Taylor of DIY Marketers dive into the subject here.

Increase contact form conversions

Contact forms are commonly used by customers who have questions about products or services. And the way you communicate with people after that first contact can have a major impact. Learn how to increase conversions in this funnel overload post by Matt Moran. Then head over to the BizSugar community to see who the members are saying.

Use Google My Business email on the desktop

Some customers prefer to contact businesses by phone or email. But online messaging options are increasingly popular. Making it easy for customers to reach you can be a big advantage. And a new option from Google can help small businesses achieve that goal. Learn more in this Search Engine Land post by Barry Schwartz.

Improve customer relationships with data

Knowing your customers can help you communicate with them more effectively. This is just one of the reasons why data collection is so important. If you want to improve customer relations and communication, Lily this post from Sprout Social by Jenn Chen.

Take advantage of the boom in influencer marketing

Sometimes the best way to communicate with customers is through a third party. An influencer they trust can be the perfect way to get a message across. This is just one reason for the recent rise in influencer marketing. Ivan Widjaya discuss the trend later in this Noobpreneur post.

Find the best social media tools for marketers

Social media has become an increasingly popular method of communicating with customers. But the sheer number of platforms can seem overwhelming to some. So how do you find the best options? This message from the Content Marketing Institute by Aaron Orendorff features a long list.

Get the best value for money on social media

Social media sites are often free. But they have to make money one way or another. That’s why many charge for advertising and other features that improve your ability to communicate with customers. If you want to increase your reach, a small investment may be worth it. Neil patel actions how to maximize your investment here.

Use offline marketing

There are many ways to communicate with customers online. But offline marketing still offers a lot of benefits. In this Inspire to Thrive article, Lisa Sicard discuss the power of offline marketing. And the members of BizSugar shared their thoughts on the post here.

Reduce customer attrition during a crisis

A crisis can have a huge impact on how customers view your business. But the way you communicate with them can help you avoid losses. Learn how to minimize the damage in this Process Street post by Leks Drakos.

Win customers with a reassuring design

Words are not the only way to communicate with customers. The design can also share a message about your brand. It is therefore important to educate yourself about the psychological aspects of designing branding and marketing materials. Katie Lundin discuss the concept in this Crowdspring article.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your news tips to: [email protected]

Image: Depositphotos.com

---